The main feature of the project is a focus on digital advertising which pops up in a browser. It’s a well known fact, that advertising is one of the main tools to capture attention to a particular product, service, event or even profile. Thanks to the Internet development ads marketplace began to expand rapidly, however it brought an opposite result. These days, the majority of advertisers don’t have well-developed resources to follow users’ activity, most of their information is considered to be off the subject or misleading due to fraudful activities.
As a result, Internet users are compelled to receive advertising that is not only unattractive for them, but annoying as well. That’s why there is a tendency to download a variety of adblock programs for effective Internet performance. In accordance with the approximate estimation, users download the AdBlock extensions on more than 500 million devices, what incurs losses to the advertising industry at a cost of about 7 billion dollars.That is why there are huge resource losses without getting the desired return on investment into advertising. BAT team emphasizes that in such conditions digital advertising gets into predicament, it becomes equally unprofitable for advertising companies and users. Both full fledged platform and high-speed, open source, highly protected browser are aimed at beneficial cooperation between consumers and advertisers.
There is an opinion that online advertising rarely reaches its target audience due to the hard sell. Considering this fact, the project offers the following solutions: tracking user behavior in the network in real time and generating relevant statistics; blocking all malware, bots, trackers; creating solutions for beneficial cooperation, complete shutdown of annoying advertising by the user - for a fee; providing statistics to advertisers - also for BAT coins.
The developers of Basic Attention Token guarantee the security of using their browser - all personal data does not go beyond the boundaries of the connected device and is highly protected. Only the participant’s activity, preferences and interests are monitored.
Working with the provided data allows advertisers to create the most effective promotional campaign, making a profit not only from providing services, but also of visiting the sites of network members. Users can carry out transactions with Basic Attention Token cryptocurrency only. Crowdsale tokens can be transferred right after transaction approval. Crypto coins may be given as a donation or as a payment to publishers for materials of “premium” category or for other services. Publishers can also use BAT tokens for promotional campaign.
The project itself offers the user a comfortable environment for using the Internet, as well as the opportunity to receive rewards for a certain activity.
Here the proposed advertising will be targeted in particular at what the user needs. The system eliminates unwanted and intrusive sentences, fraudulent and malicious links. Users who publish materials receive a corresponding reward in BAT. If a user decides he or she wants to see particular ads, they also can gain profit out of this activity. Eventually, BAT platform can be used to buy a variety of digital goods such as high quality photos, data services, or publisher applications which are only needed on a one-time basis. Today, it’s quite difficult to find tools and services, where a user doesn’t need to subscribe spending huge sums of money. For example, some web portals contain interesting public data and premium content, but many individuals find a subscription too expensive. Within Brave browser it becomes possible to buy content for tokens on a low-cost basis.
At the same time, Brave browser guarantees high data processing speed and system performance.
Analysts confirm the viability and usefulness of the platform - even if the user is not interested in a high-quality advertising, he will receive an excellent fast browser for working on the Internet. Advertising specialists, for their part, get an analysis tool that offers up-to-date user activity data.
Special attention should be paid to the development team - already proven specialists, whose reputation guarantees the fortunate development of the project.