About Basic Attention Token

Basic Attention Token (BAT) is a digital advertising token and platform designed for the online ecosystem. It functions as a blockchain-based ad exchange that connects advertisers, publishers, and users. The platform aims to eliminate common issues like fraud, privacy breaches, and malvertising. BAT offers distinct advantages for each participant: users enjoy enhanced privacy and security while engaging with ads, receive more relevant advertisements, and earn tokens for their attention; publishers gain increased revenue, improved reporting, and reduced fraud; advertisers benefit from lower costs for capturing attention and better ad attribution. BAT is the network's native cryptocurrency with a total supply of 1.5 billion tokens. The ecosystem promotes a reward-driven environment where use...