A new token being offered by the project called Mithril aims to turn around the way we envision social networking in the twenty-first century. The huge problem and issue of any socially-oriented platform at the moment is monetization – the user base of millions might not matter at all if there is simply no way to monetize their experience beyond mere advertising on every other page. Mithril came up with the elegant solution to implement decentralized blockchain technology into the world of social networks. To award the content creators and trendsetters the platform build the ecosystem, so they will be encouraged by all the users of the network that use tokens created by Mithril. As users build their network of friends and engage in social activity, their work is rewarded by the tokens ( they can also take part in mining of the very same token). Later, that token can be used in order to reward content creators, facilitate interactions, extend gifts etc.