My Lovely Planet is a "Play to Save" game where in-game actions like planting trees, cleaning waste, and protecting animals translate into real-world environmental efforts. The project donates 15% of its revenue and 28% of its initial cryptocurrency (MLC) to environmental causes. Their goal is to engage 100 million players to plant a billion trees, remove a million tons of plastic from oceans, and protect biodiversity by 2030, using blockchain and gaming to inspire action and create eco-friendly products.
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