Gifto platform is developed by Asian Innovations Group (AIG), founded in 2013. The main specialization of this organization is the development of social applications, the most famous project is UpLive. This application provides a platform for posting live video streaming and the ability to send gifts between subscribers. The Gifto project is positioned as the next step in the development of UpLive and at the same time the possibility of its expansion on a global scale. The developers retain the main functionality - the transfer of gifts and social interaction between content creators and subscribers. The transition of the project to the blockchain and the development of Gifto will support this opportunity by making the gift value unchanged on all platforms and in any country. The platform will also become a self-governing and self-regulating base for creating such gifts, tracking them and sending. Thanks to digital technologies, Gifto plans to remove the virtual gift from the category of a simple token and make it a unique luxury item - a commodity, a collection item, an achievement.