The oddly-named project Bread (BRD token) is running a framework for the first ever decentralized blockchain-based system of rewards, loyalty programs and so on for the customers from all over the world (they claim to have people signing up for their services from over 150 countries, which would cover majority of the world). The product of Bread is their application, which is a free “hot” wallet (as in, connected to the Internet) that is downloadable and available both for iOS and Android. The user either sets up a new Bitcoin wallet or puts in their existing one. The transactions are made through the wallet, and the token (BRD) facilitates the exchange, and also allows users to get the undetermined rewards and discounts going forward with the project. The project’s also creating the system where with time, certain rewards will require fewer and fewer tokens in holding, so holding a larger amount over time would lead to an unbelievable amount of discounts.