Utilising blockchain technology, Travala.com will be a global online travel booking marketplace. Travala.com is building its online booking platform upon the NEO decentralized engine and blockchain. (The Travala.com Travel Booking Marketplace). The AVA booking ledger will be the core of the ecosystem. Travelers and merchants are offered peer to peer communication, enabling direct dealing with 0% commission. Travala.com aims at being the go-to travel marketplace worldwide.