TokenStars is the first blockchain company to tokenize celebrities. It aims to disrupt the huge $25 billion talent management industry by decentralizing it and providing funding and promotion resources to rising stars. Starting with issuing ACE tokens for the tennis vertical, the company plans to expand into new verticals in 2017, including football (GOAL tokens), poker (CHIP), and cybersports. Young (potential) celebrities need funding and provide share of their income in return. Already successful professionals need more advertising contracts in return for agency commission.