Racecoin (using the token ticker RC) is the project designed to enter the blockchain technology into the totally new and foreign area: the sports industry. As it’s well known, the world’s sports industry right now is a multi-billion dollar area of business, capitalizing on the immense interest paid by hundreds of millions of people around the world to the sporting events taking place daily. Attempting to seize on that market is what Racecoin is all about: the project was created in order to form a new revolutionary approach to engage with users’ favorite teams and favorite sportsmen. Not only rewarding them in a direct way, but also using the utility token of Racecoin in order to pay for the tickets and merchandise, purchase different season passes and to do much more utilizing Racecoin as a means of transaction and means of payment. The sports industry is also very much in need of fighting the drawbacks of lessened security and transparency, and Racecoin would allow fans not to worry about their personal data ever again.