Qiibee is a decentralized loyalty ecosystem based on Ethereum, which will allow enterprises to tokenize their loyalty programs through a developer interface and a loyalty protocol. For most businessmen, the opportunities and prospects of loyalty programs are still a real mystery. Often businesses are trying to attract new customers, carrying the corresponding costs of time, effort and money. However, research data confirms that the main part of income and the foundation for business development is created by its regular customers. The advantage of working with loyal customers is not only regular, stable sales, but also a reduction in the total cost of attracting customers and total transaction costs. Qiibee project offers businesses to establish direct, effective interaction with their regular customers. At the core of this result is the solution of specific tasks and the consideration of key issues for successful business development: the ability to select the appropriate reasons and grounds for returning customers to the store or to the brand; extensive opportunities for evaluating the effectiveness and improving the loyalty program for the objectives and priorities of your business; large selection of advertising and partnerships with other market participants.