NRC (New Retail Coin) is a digital currency based on blockchain technology that focuses on the new retail industry, to integrate all new retail channels and advance the development of the new retail industry. Using the decentralized blockchain, unchangeable characteristics, real-time tracking of all new retail sales of goods, guaranteed circulation of quality goods and commodities, integrated big data,and machine that learns comprehensive analysis to balance supply and demand the NRC allows new retailers to settle in the automatic main network, to create and distribute their own contracts and tokens, and allows consumers to participate in profit sharing. This makes the new retail coin a better assurance for the legal rights and interest of the merchants and clients.