IPGO(Creative chain) is the decentralized content protocol based on the blockchain. It aims to construct the worldwide ecosystem of content entertainment developers through the blockchain and distributed storage technology. This protocol makes IP developers distribute, store and own data freely. Moreover, through the autonomy form of decentration, it energizes the contributors in industrial chains of content creation, development, propagation and commercialization by virtue of digital asset distribution, circulation and trade, forming the decentralized combined ecology of entertainment developers.