Influence chain (using the token ticker INC) is the blockchain platform created specifically to address the uncounted and unmonetized, yet voluminous potential influence market. The myriad of influencers around the world are using their talents and hundreds of thousands (or even millions) of followers to make money, but at this point some challenges remain unsolved. In fact, they can’t be solved by the traditional institutions: that is, for example, the problem of standardization - there are simply no industry standards when it comes to the fair pay, equity, professional ethics and so on. Another problem is, of course, a very stunted monetization of those influencers: they are left at the devices of the random advertising company or a sponsor that would decide the amount of money an influencer should receive. By creating a dedicated blockchain, where any interaction including the influencer is documented, and where the standards of payments exist and are based on many factors, not only the size of an audience, but also its nature, Influence Chain could seize on the influencer market of the Internet.