The main task of Hero is to provide a simplified scheme for granting loans to businesses and individuals. To this end, Hero Capital Market uses blockchain systems and smart contracts. Protection of the interests of borrowers is carried out by professional lawyers who have repeatedly encountered in working with cryptocurrency. Blockchain is an innovative and effective mechanism designed to improve financial consolidation and, to a certain extent, risky for most financial enterprises. This technology makes loans more affordable without the involvement of third parties, and also reduces the time for issuing loans, the client acquires it without personal presence in a financial institution. The blockchain technology obliges borrowers to take their loans more seriously, as each financial transaction is registered on the blockchain and available when any person applies. Anyone can help improve the Hero Capital Market platform by purchasing the Hero Token. Owners of Hero Tokens have the following privileges: discount on lending operations; life participation in Hero Capital Market; the privilege of the initial offering in the sponsorship of the Hero Capital Market platform and so on.