GOeureka GOT

GOeureka is a travel tech company utilising blockchain technology to build a hotel booking platform. Our mission is to decentralise the hotel booking sector and deliver greater transparency by allowing hotels to directly connect with their customers. As a technology partner to hotels, GO aims to provide a dynamic digital experience to users and eradicate the high commission structures imposed by online travel agents. By reducing the financial commitments of hotels to third-party booking platforms, GO’s vision is to enable hotels to focus more resources on providing better intrinsic value and services to travellers around the globe.

We are looking to disrupt the current Online Travel Agency's (OTA) dominance. OTAs currently manage 70% of online bookings, impacting hotel direct bookings and profit margins. OTAs typically serve unfavorable terms to hotels, with rate parity clauses and high commission rates. As the hotel's technology partner, GOeureka seeks to maintain the hotel's brand and their direct communication to customers.

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