DrinkChain (with the token ticker being DRINK) is the cryptocurrency designed with a very specific business area in mind: that of the alcoholic beverages industry. The idea behind the project is quite an easy one to grasp: by using the blockchain, the distributed ledger technology, to store the data relating to the alcoholic beverages, there is now a way to verify every single piece of information about a drink, without necessarily asking a sommelier or paying any kind of fee for it. By creating a place where all of the information for basically every single bottle can be stored and easily checked at will, the customer now has at their advantage a way to always now what they are drinking, and whether or not the price they are currently paying for it is reasonable enough or not. As the cornerstone of its company policy, the Drink Chain places the regional chains of alcoholic beverages, the regional restaurants and microbreweries and so on. The Drink Chain project is looking to promote those local businesses.