About Decentralized Advertising

DAD is a decentralized advertising platform built on blockchain technology, offering transparent access to data, transparent transactions, and fair income sharing among all participants. The platform enables users to share information about their behaviors and preferences to enhance advertising precision and effectiveness. To determine optimal advertising options, its Big Data and AI systems analyze various data sources, including SDK-collected data, user-shared data, and blockchain data. DadChain ensures transparency in ad delivery and data, tracking ad serving and ensuring consistent revenue calculation and distribution. It also incorporates robust fraud detection algorithms, identifying and excluding suspicious links within the advertising supply chain. The entire economic ecosystem ope...